JSM Music Goes Global – Creates Soundtrack for Fourth Annual Clinton Global Initiative

JSM Music Creates Soundtrack for Fourth Annual Clinton Global Initiative

 

AUSTIN, Texas–(BUSINESS WIRE)–JSM Music, the commercial music production giant responsible for thousands of commercials for some of the world’s biggest brands, is going “Global.” JSM Austin has created and donated 23 pieces of custom-scored music which will essentially comprise the soundtrack to the fourth annual Clinton Global Initiative conference in New York, September 21-25.

Joel Simon, CEO of JSM Music, says, “All of us at JSM are very proud to be involved in this endeavor. It is a very important grand mission and a supremely worthy cause. Regardless of ones partisan political affiliation, CGI stands on higher ground supporting a non-partisan unified world affiliation. Given the world climate we all currently live in, I felt lending our talent and resources was the least we could do to help.”

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BILLBOARD – Jingles Back In Favor With Advertisers – Joel Simon

Joel Simon, CEO/president of New York music production company JSM Music, sees the transition from the jingle to the music used in today’s commercials as a reaction to the polished structure of the jingles of old. “What happened isn’t that music changed. Those jingles were incredibly musical,” he said. “The marketers, advertising agencies and the brands felt that it was time to grunge (or) dirty it up.”

Today, music houses rarely, if ever, create what would be considered a traditional jingle. They’re more likely to take a piece of contemporary music and customize lyrics that evoke the product. JSM Music, for example, does the music for Kay Jewelers ads, which always include the sung line, “Every kiss begins with K,” and “Come and get your love” for phone maker Alltel.

“It’s not that I don’t do jingles — it’s just that I don’t do things called ‘jingles,”‘ Simon said. “It’s the same music, just a different approach.”

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JSM Music Goes Green with Cutting Edge Website Magazine: Leading Commercial Music Company Continue..

JSM Music , the largest commercial music production company in America, has partnered with GreenerMags by FirstRide to create eco-friendly, state-of-the-art online magazines. GreenerMags by FirstRide is a new way to design, publish and share a “magazine” experience while being environmentally friendly. As a design-driven platform for interactive magazine content, FirstRide sees its partnership with JSM as the first step in creating a much wider social and professional network. Without resorting to conventional PDFs or Flash, GreenerMags’ platform is wholly unique. Says Sue Garibaldi of Communication Arts Magazine, “I LOVE THIS…the [GreenerMags] interface is without equal.” “Embracing new ideas has always been a compelling philosophy at JSM Music. Being part of ground-breaking collaborations is a constant practice. When Grant..Click here for full article.

JSM Music, Joel Simon – 2007 40 Under 40 – Crain’s New York Business Rising Stars

In high school, Joel Simon wanted to be a rock star; at Cornell University, a lawyer. But his epiphany came seven months into a what-the-heck job he’d taken writing ad jingles, when 50 mysterious envelopes arrived. “They were all checks,” Mr. Simon says. “Every single one.” They were residuals from a Clorox jingle he’d written for a small commercial music house, JSM Music. Every time it aired, he got paid–more than $70,000 in all. “I had no idea how much money could be made,” the Brooklyn native admits

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JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week’s BET Awards. Tuesday night’s awards will include the world premiere of a new TV commercial featuring Mary J Blige – part of a campaign for Chevy Tahoe – for which Simon and JSM Music played a key role.

 

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Crain’s 40 Under 40 – Crain’s New York – Joel Simon – 2007

In high school, Joel Simon wanted to be a rock star; at Cornell University, a lawyer. But his epiphany came seven months into a what-the-heck job he’d taken writing ad jingles, when 50 mysterious envelopes arrived. “They were all checks,” Mr. Simon says. “Every single one.” They were residuals from a Clorox jingle he’d written for a small commercial music house, JSM Music. Every time it aired, he got paid–more than $70,000 in all. “I had no idea how much money could be made,” the Brooklyn native admits.

He would soon find out. Mr Simon cold-called a company that sold its juicers through infomercials, offering to produce original scores for the same $2,000 the firm had been paying for canned music. He added another incentive: a cut of his residuals. Before long, he’d cornered the infomercial market, and hundreds of thousands of dollars rolled in every quarter.

In 1997, Mr. Simon used the cash to buy JSM, which he turned into the largest commercial music producer in the city. Awards piled up, and revenues surpassed $10 million. As record labels began using commercials to promote their artists, the rock world that forsook Mr. Simon came calling. “High-powered record executives I could not get on the phone five years ago, now I can’t get off the phone,” he says.

Ad executives praise Mr. Simon for pushing JSM forward in a fast-changing business. “He has embraced the volatility of our industry,” says Karl Westman, senior partner at Ogilvy & Mather. “It’s easy for people to ride the same highway, but he gets off the beaten path.”

Especially when he drives his Ferrari Modena convertible.

 

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